Soulful Integrated Branding Defined

Soulful Integrated Branding Defined

Integrated Branding is the use of brand identity, personality, advertising, retail promotions & services, product design, print collateral, website and online marketing, etc. to make your target market associate your particular company with admirable character traits and core values.

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To Make Flying A Little Less Awful, An Entire Terminal Rebrands Itself

To Make Flying A Little Less Awful, An Entire Terminal Rebrands Itself

Airlines invest a lot of time and money in trying to make travel little bit more bearable–and enjoyable, even–with streamlined booking, tony lounges, and better designed service trays, to name a few. But what about improving the experience of airline terminals?

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Illustrating inclusive communities

Illustrating inclusive communities

Hi there, thanks for stopping by! Today we’re taking a quick look into how we approach designing for communities at Airtasker — particularly in terms of illustration. One of our overarching goals is to keep in mind one of the biggest issues our society is facing: the freedom of embracing diversity.

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Top 4 Tips: How to Execute a Great Blog

Top 4 Tips: How to Execute a Great Blog

What makes a great blog? There are numerous factors to consider outside of just examining a single blog post. For example, what is the user experience like? How is the blog being promoted? Is the design visually appealing and does it represent a certain type of brand?...

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