Resource Blog

Every week, we read dozens of articles on branding, design, art, technology and how these subjects interact with each other. We occasionally write an article on these topics and issues as well. We wanted to use this blog to share some of the more worthwhile articles we come across as well as share some of our perspective. We continue to build this library in hopes that it’s a useful resource to our clients as well as other designers and design enthusiasts.

Note to All Creatives: Marketing is Your Job

Note to All Creatives: Marketing is Your Job

In an interview, the novelist Ian McEwan once complained light-heartedly about what it was like to go out and market a book after spending all the time creating it: “I feel like the wretched employee of my former self. My former self being the happily engaged novelist who now sends me, a kind of brush salesman or double glazing salesman, out on the road to hawk this book. He got all the fun writing it. I’m the poor bastard who has to go sell it.”

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Despacito Websites

Despacito Websites

As a digital designer I do a lot of research that directly (or indirectly) ties up with my profession. One part of this research includes scrolling through a lot of websites, looking and analysing stuff like typography, UI elements, content, animations, some UX solutions and so on. And all that with one simple goal — to become a better designer.

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Human-Centered Machine Learning

Human-Centered Machine Learning

Machine learning (ML) is the science of helping computers discover patterns and relationships in data instead of being manually programmed. But as more and more experiences are built with ML, it’s clear that UXers still have a lot to learn about how to make users feel in control of the technology, and not the other way round.

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15 Music Album Covers Shot in NYC from the 1960s-80s

15 Music Album Covers Shot in NYC from the 1960s-80s

With New York City’s explosive music scene, it’s not surprising that it has been a place of inspiration and focal point for many musicians, songs, and albums. The ’60s, ’70s, and ’80s especially provided New York City with a period of music that tested the envelope and spawned various genres, from folk music, to rock and pop, New York City provided a creative location for artists.

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Google’s AI Fight Club Will Train Systems to Defend Against Future Cyberattacks

Google’s AI Fight Club Will Train Systems to Defend Against Future Cyberattacks

Google Brain and data science platform Kaggle have announced an “AI Fight Club” to train machine learning systems on how to combat malicious AI. As computer systems become smarter, cyberattacks also become tougher to defend against, and this contest could help illuminate unforeseen vulnerabilities.

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