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The best logos of all time

The best logos of all time

by Joseph Fioramonti | Feb 6, 2019 | Branding, Design, Graphic Design, Marketing

Logo design is the bread and butter of the design industry, and the best logos of all time have been hotly debated for years. But what defines a truly iconic logo, and has that changed over time?
Brand Architecture’s Critical Role In B2B

Brand Architecture’s Critical Role In B2B

by Joseph Fioramonti | Jan 31, 2019 | Brand Strategy, Branding, Marketing

Millad NX8000 is not exactly the kind of brand name that rolls off the tongue, nor does it have the easy brand recognition of a Nike Air, Apple iPad, or Diet Coke.
How Emerging Brands Win With Purpose

How Emerging Brands Win With Purpose

by Joseph Fioramonti | Jan 28, 2019 | Brand Strategy, Branding, Marketing

“I realized that to manage properly, I had to define what we stand for.
21 outstanding uses of colour in branding

21 outstanding uses of colour in branding

by Joseph Fioramonti | Jan 28, 2019 | Branding, Color Theory, Graphic Design, Marketing, Web Design

Successfully ‘owning’ a colour is a big deal. Here’s how a succession of top brands have staked their claim.
8 iconic American logos that changed branding forever

8 iconic American logos that changed branding forever

by Joseph Fioramonti | Jan 22, 2019 | Branding, Design, Graphic Design, Marketing

Over the last half-century, a handful of giant American brands have achieved world domination.
Top Car Logos and Their Meanings

Top Car Logos and Their Meanings

by Joe Senior | Jan 17, 2019 | Branding, Design, Graphic Design, Illustration

As a graphic designer, it’s natural that you’d look at the overall design of the car, advertising surrounding each model and the car logos that drive our recognition of the product.
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DARKSQUARE logo design cited in 2018 logo trends report

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