by Joseph Fioramonti | Feb 6, 2019 | Branding, Design, Graphic Design, Marketing
Logo design is the bread and butter of the design industry, and the best logos of all time have been hotly debated for years. But what defines a truly iconic logo, and has that changed over time?
by Joseph Fioramonti | Jan 31, 2019 | Brand Strategy, Branding, Marketing
Millad NX8000 is not exactly the kind of brand name that rolls off the tongue, nor does it have the easy brand recognition of a Nike Air, Apple iPad, or Diet Coke.
by Joseph Fioramonti | Jan 28, 2019 | Brand Strategy, Branding, Marketing
“I realized that to manage properly, I had to define what we stand for.
by Joseph Fioramonti | Jan 28, 2019 | Branding, Color Theory, Graphic Design, Marketing, Web Design
Successfully ‘owning’ a colour is a big deal. Here’s how a succession of top brands have staked their claim.
by Joseph Fioramonti | Jan 22, 2019 | Branding, Design, Graphic Design, Marketing
Over the last half-century, a handful of giant American brands have achieved world domination.
by Joe Senior | Jan 17, 2019 | Branding, Design, Graphic Design, Illustration
As a graphic designer, it’s natural that you’d look at the overall design of the car, advertising surrounding each model and the car logos that drive our recognition of the product.
