by Siobhan Ford | Apr 17, 2018 | Branding, Graphic Design, Web Design
Today we describe visual components of a logo which are vital for compelling visual perception and also show practical cases of applying psychology of color and shapes in design for branding.
by Joseph Fioramonti | Apr 16, 2018 | Branding, Development, Marketing
Brands today face herculean challenges. They have to deliver experiences on a laundry list of social media platforms, as well as through traditional media and sales channels.
by Joseph Fioramonti | Apr 11, 2018 | Branding, Marketing, User Interface and Experience Design
A brand name helps customers identify what the brand is and how it is different from other brands.
by Joseph Fioramonti | Apr 4, 2018 | Branding, Design, Web Design
The year is 1986. Steve Jobs meets Paul Rand, the genius responsible for branding IBM, UPS, and Westinghouse.
by Siobhan Ford | Apr 3, 2018 | Branding, Marketing, User Interface and Experience Design
One of the most influential innovators in psychology was the American psychologist and philosopher Abraham H. Maslow (1908-1970), who developed a transpersonal theory of human...
by Joseph Fioramonti | Apr 2, 2018 | Branding, Marketing, User Interface and Experience Design
What’s the first name that pops up when you are asked about long lasting brands?
