Today we describe visual components of a logo which are vital for compelling visual perception and also show practical cases of applying psychology of color and shapes in design for branding.
Brands today face herculean challenges. They have to deliver experiences on a laundry list of social media platforms, as well as through traditional media and sales channels.
A brand name helps customers identify what the brand is and how it is different from other brands.
The year is 1986. Steve Jobs meets Paul Rand, the genius responsible for branding IBM, UPS, and Westinghouse.
One of the most influential innovators in psychology was the American psychologist and philosopher Abraham H. Maslow (1908-1970), who developed a transpersonal theory of human...
What’s the first name that pops up when you are asked about long lasting brands?