We’ve all seen it — a set of visualizations that have gone to the circus and back displaying colors that range the full spectrum of the rainbow.
Although never completely overlooked, often we don’t realise just how much our perceptions of art, advertising or objects is influenced by colour.
Successfully ‘owning’ a colour is a big deal. Here’s how a succession of top brands have staked their claim.
There is an entire science to color theory and the psychological impact different colors have on different individuals.
Monochromatic colors are the same color in a range of shades in a single hue.
I declared a good color system to be: accessible, systematic, and scalable.