Color is a core building block of any design system, and it has proven to be one of the most challenging design problems we’ve tackled.
At a time when design trends and tastes seem to fluctuate with increasing speed, one image has remained remarkably persistent: the Apple logo.
Today we describe visual components of a logo which are vital for compelling visual perception and also show practical cases of applying psychology of color and shapes in design for branding.
Colour influences everything from mood and behaviour to subconscious design decision-making.
For more than 150 years the city of New Orleans has been known for the theatricality and extravagance of its Mardi Gras celebrations.
The best infographic is an epiphany. It captures time, it can uncover patterns in massive amounts of data and it can turn the abstract into the definite.