Brands today face herculean challenges. They have to deliver experiences on a laundry list of social media platforms, as well as through traditional media and sales channels.
A brand name helps customers identify what the brand is and how it is different from other brands.
One of the most influential innovators in psychology was the American psychologist and philosopher Abraham H. Maslow (1908-1970), who developed a transpersonal theory of human...
What’s the first name that pops up when you are asked about long lasting brands?
Marketing is not about breaking through, it is about being invited in.
We live in an age of superlatives.