There are thousands of paid-for and free fonts available for creatives to choose from. However, when it comes to picking a typeface, you can’t rely on gut alone.
In a recent study delightfully titled “The Devil’s in the ‘g’-Tails,” researchers at Johns Hopkins University found that most people are unaware of the common form of the lowercase “g” that appears in books.
If you’re in a theater durring previews and you see this–
One day at school, I was caught reading a book upside down.
Nudge an English teacher and she will lecture you on the rules of grammar.
Improve readability and discover the joy of top notch typography.