There’s a common perception that design, like other creative activities, is mostly driven by creative inspiration, that is the work of a genius with deep natural talents.
That day, we were having a discussion following a specific feedback given to us. “This is not exactly what he said,” one colleague said to another. I agreed.
The assertion “a typeface is a tool” is a typical justification for making new typefaces. It’s convenient, reassuring and sounds practical. It’s also false.
Geometric typefaces are still a big hit these days and far more like a temporary trend.
Who wants to create user interfaces, mobile apps and websites which just frustrate and overwhelm people? Nobody, that’s who.
Why is it that some great ideas take forever to take root, whereas others flourish fast?