Complex Solutions For Public And Private Sectors

AIS provides complex cloud based solutions for enterprise businesses that insure people’s lives as well as the national military and security agencies that protect our country. The services they provide are necessarily complex, innovative, and difficult to understand. We’ve partnered with AIS to help them better understand their simple and central value propositions and express them clearly through constant voice and appropriate aesthetic.


  • Brand Archetype ID
  • Core Value Proposition ID
  • Brand Style and Voice Guide
  • Brand System Development
  • Office Branding
  • Video and Animation
  • Trade Show Graphics
  • Professional Photography
  • Print Design
  • Web Design
  • Event Promotion
  • Event Graphics

“DarkSquare has helped us better understand who we are as a company and how to communicate the value we provide. Since working with them to identify our brand archetype and key components of our brand we integrated this into our efforts to improve our client and talent acquisition and retention results. We continue to partner with them for ongoing strategy and design support. They are an valuable partner to us in navigating how to talk about our offerings in the very technical and rapidly changing markets that we operate in.”

Larry Katzman

President, Applied Information Sciences

Recent Client Collaborations



Cyber Security For The Enterprises Responsible For Everyone’s Data


Applied Information Sciences

Abstract And Complex Offerings Made Real



A Complex Family of Brands Centered Around A Singular And Simple Truth

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