by Joseph Fioramonti | Aug 20, 2019 | Branding, BrandPsychology, Marketing
Now, nearly 60 years later, you’re as likely to spot Fjällräven’s iconic fox logo on a backpack in Brooklyn as you are on a trail in the Arctic Circle.
by Joseph Fioramonti | Aug 19, 2019 | Analytics, Brand Strategy, Branding, Marketing
As more and more companies adopt a purpose-driven strategy, one of the key questions that needs to be addressed is how to measure the return on investment from a purpose-driven initiative.
by Joseph Fioramonti | Aug 16, 2019 | Analytics, Brand Strategy, Marketing, Uncategorized
Once upon a time, marketers would spend all of their time creating and sharing promotional campaigns only to wonder if they even worked.
by Joseph Fioramonti | Aug 15, 2019 | Brand Strategy, Branding, BrandPsychology, Marketing
Search Amazon for books on branding and you’ll get over 10,000 results.
by Joseph Fioramonti | Aug 12, 2019 | Blockchain, Cryptocurrency, Tech
A public¹, permanent², append-only³ distributed⁴ ledger⁵.
