These days, it’s rare to see websites that don’t promote themselves using multiple channels.
Organizations like Google and London City Intelligence recently extended their design systems to include standards specifically for data visualization.
When people spoke about personalization, all they meant was that a mail was introduced with a person’s name (‘Dear Franck…’) rather than an anonymous greeting (‘Dear Sir or Madam’).
Answering this question in a paragraph or two is going to be really difficult for me, I’ll try it anyway.
One of the appealing aspects of behavioral science is that rather than being a single, over-arching theory, it’s a broad collection of biases.