They’re so invested in the company, that is, that they feel and act like owners, something that can’t be said of the layers of staff and professional managers at large incumbents.
Design, ProblemSolving, CreativeProblemSolving, Creativity
In designing products and services, design should make things more understandable, enjoyable, recognizable.
Persuasion is not the most fashionable of brand P-words right now – that honor goes to Purpose.
One of the most important elements for people looking at anything you design is the type.