There is an entire science to color theory and the psychological impact different colors have on different individuals.
The value of design is understood throughout the tech industry and it’s not because we make things look nice.
*Santa* is a Concept, not an idea. It’s an Emotion, not a feeling. It’s both Yesterday and Today. And it’s Tomorrow as well.
The average reader only reads about 20 percent of the text on a page, so you need to make a big impact with the words they do read.
When you work with clients, more often than not, their high expectations at the beginning of the project don’t match the reality of the final product.