There’s a common perception that design, like other creative activities, is mostly driven by creative inspiration, that is the work of a genius with deep natural talents.
That day, we were having a discussion following a specific feedback given to us. “This is not exactly what he said,” one colleague said to another. I agreed.
When both Hard Power and Soft Power are applied with synchronism by a brand in the marketplace, the stage is set for the utmost outcome: emotional...
Why is it that some great ideas take forever to take root, whereas others flourish fast?
In an era before screens, people turned to other forms of entertainment to keep themselves occupied. In 18th- and 19th-century England, that meant board games.