Brand Architecture
A Synchronistic Approach
We take a synchronistic approach to understanding your brand and carefully crafting key elements of your story around your organization’s values. Our approach is methodical and comprehensive and built on the academic literature and 15 years of experience. We are experts in understanding the soul of your brand and building relationships between your brand and everyone who interacts with it.
Strategic Positioning
At the center of your brand is a value proposition. It may be a unique selling proposition or emotional selling point. It is this core value that is the heart of your brand and should inform every single aspect of it from your messaging to your product, partnerships, target customers and beyond. We help our clients identify this core value and work with them to find the best brand archetype to tell their brand story in a way that helps their audiences understand how they provide that value on an emotional level.
We call what we do “brand architecture”. When done (constructed) correctly, it helps audiences understand your business or organization on an emotional and functional level. It creates a familiar and approachable narrative that people will relate with and remember your business and what it stands for impacting your business in powerful ways.
Brand Expression
Your brand is more than your logo. It’s more than your color palette and typeface choices. Your brand is every touchpoint with your audience and how those touchpoints work together to tell a story and inextricably associate your brand with your core value. We help our customers express their brand through thoughtful messaging and beautiful design. This includes logo design, visual identity, copywriting, motion, and more. Our team of talented designers and writers are experts in their fields and understand how brand architecture informs visual storytelling to make your brand as visually stunning as it is meaningful.
Company and Product Naming
In their timeless book on branding, “The 22 Immutable Laws of Branding”, Al and Laura Reis state that in the long run a brand is nothing more than a name. It is for this reason, choosing your company or product name is the most important branding decision you will make. Finding a name that is unique, memorable, and relates to your brand’s core value is difficult enough. But considerations such as finding a memorable and relevant domain name and navigating existing trademarks make choosing the right name a creative, technical, and legally challenging process.
Our team of creatives work with our technical and legal partners to help you find the perfect name for your business or product that is not only meaningful and compelling but avoids the pitfalls of trademark infringement and unattainable domain names that can render a great name useless.
Brand Work
Branding For AI
TypeLaw is an AI-powered legal brief formatting tool that has already assisted in writing over 10,000 briefs. To better communicate the product’s true potential and its ability to enhance the speed and accuracy of attorney’s brief formatting, TypeLaw approached DarkSquare about developing a new brand identity for the tech company.
Enterprise Business To Business Branding
InRule has been a leader in the automated decisioning space space for over 20 years. With two recent acquisitions of supporting technology, InRule had outgrown their old brand and were in need of guidance establishing their brand archetype and the core value proposition at the heart of all the products and services that they now provide. DarkSquare was able to help them establish clear and compelling positioning and messaging as well as stunning visual design to help tell their story.
Branding A World Renowned Artist
World-renowned bioartist and futurist Amy Karle’s work is shown in museums and galleries around the world and has been recognized by arts organizations, cultural groups, The Smithsonian, and The United Nations. DarkSquare helped Amy think through her website as an extension of her brand and carefully plan and organize it in a way that showcased both the depth and breadth of her work. DarkSquare helped Amy capture the aesthetic beauty of her work as well as the immersive narrative she creates with it.
Branding the Voice of the Customer
NICE Satmetrix is the leading global provider of customer experience management software for companies who know that customer experience drives success. DarkSquare has worked with NICE Satmetrix over the past seven years to develop their brand, build and support their website, and promote their products and services through video production and marketing support.
The Basic Fund Rebranding the Future of a Generation
The BASIC Fund is a privately-funded nonprofit providing partial-tuition scholarships to low-income families across the Bay Area. DarkSquare worked closely with their leadership and board to develop a brand as diverse and creative as the communities they serve.
A Wellness Platform For a Wholistic Approach to Business
SoulBeing is a telehealth directory and community of physicians and alternative wellness professionals. DarkSquare helped them more clearly message what they offer through clear language and visual design. We also built them a more intuitive online platform for their providers and their community members to connect with each other in meaningful and impactful ways.
Naming and Branding the Future of Financial Trading
Dialect is an AI powered fintech SAAS product that understands natural language, answers questions clearly and immediately, and delivers simple and relevant financial data. DarkSquare worked closely with the company’s founders to name and brand their business. We helped them establish their brand archetype and develop the language to speak about their disruptive tech in a way that clearly communicated it’s value and how it will change trading.
Our Services
Web Development
Web Design and Development Your Brand With Functionality In Mind Your website is one of the most important extensions of your brand. It is often the first and most frequent touch point for customers, employees, partners, investors, and more. In addition to a beautiful...
Video and Motion
Video and Motion Bring your ideas to life Video and motion can be compelling storytelling tools that can be effective for explaining complicated concepts in a short amount of time. DarkSquare has helped brands create marketing videos, product explainer animations,...
Tradeshows and Events
Tradeshows and Events Memorable and Impactful Designs Trade shows and conferences are unique challenges with many moving parts. They are competitive and exciting and provide an opportunity to directly interact with prospective clients and partners alike. DarkSquare...
Campaigns
Campaigns Digital and Print Not everyone we work with needs a complete rebranding process. Often they need help advertising an existing brand or product. Our team of creatives and developers partner with our clients to engage and enlarge your audience. We are...