The Value of a Strong Foundation
Half of the market value of all Fortune 250 companies is in intangible assets—brand value. A strong brand identity is the foundation of your marketing strategy and the first impression that both customers and investors will have with your company or organization.
Your unique brand identity should establish recognition, build credibility, and set you apart from your competition. It should allow you to break through the noise and reach audiences with a clear and relevant message. A strong branding strategy ensures optimized communication which promotes growth and strengthens credibility.
At DarkSquare, we take a measure twice, cut once, approach to branding that carefully assesses both the market and the message in order to connect the two in a meaningful and memorable way.