FIVE BRANDING MISTAKES
Miscalculations in branding can cause major impacts to your bottom line. However, they are easy to address and can turn into excellent opportunities to strengthen your image. We’re happy to provide a free assessment on how you can improve your brand ASAP.
1. AN UNDEFINED BRAND
YOU’RE VAGUE ABOUT WHO YOU ARE
The story of what makes your brand unique is difficult to communicate and builds zero trust with your audience
You end up saying the same thing as everyone else in the same industry and being ignored
Your copy sounds generic and vague so your readership drops
2. MISSING THE TARGET
YOU DON’T REACH YOUR TARGET AUDIENCE
You gain a lot of site traffic and no customers
The cost of sales increases and close
The damage to lead generation starts to spread into your entire business
3. NO USP
YOUR UNIQUE SELLING PROPOSITION
A USP is NOT: Free shipping, 24/7 customer service, solid return policy
A USP is: the ONE thing that makes your business better than the competition
Having a USP will set your company up for repeat business and drive your marketing messages
4. INCONSISTENT BRANDING
YOU HAVEN’T SET UP CLEAR GUIDELINES
Your target audience does’t recognize your brand across multiple platforms
Your various touchpoints give the audience an unclear view of your brand
This inconsistency causes your audience to lose trust in your brand promise
5. A WEAK LOGO
AND OVERALL BRANDING
Weak logos are: hard to read, overcomplicated, not designed for your target audience
Weak branding can cause low conversion rates and a general mistrust in the credibility of your brand and USP
Addressing branding miscalculations can dramatically impact your bottom line.
Building trust with your audience through your branding is paramount when it comes to conversions. Use any of the tips above to increase your brand strength and ultimately your roi.
GET ON TRACKWITH A FREE ASSESSMENT
If you feel your brand is guilty of a mistake or two, it’s just an opportunity to improve and strengthen your brand.