As more and more companies adopt a purpose-driven strategy, one of the key questions that needs to be addressed is how to measure the return on investment from a purpose-driven initiative.
Once upon a time, marketers would spend all of their time creating and sharing promotional campaigns only to wonder if they even worked.
These days, it’s rare to see websites that don’t promote themselves using multiple channels.
According to the Nielsen Global Trust in Advertising Survey in 2015, 83% of people trust recommendations from people in their inner circle, and 66% trust online consumer feedback.
While great customer reviews can boost sales, bad reviews can hurt them — those are obvious correlations.
If someone is asking you to explain design’s value, it’s because they can’t see it.