Augmented reality (AR) is technology designed to enhance the physical world by integrating digital images into or on top of it.
Augmented Reality, the interactive combination of real and computer generated worlds, has been around for a while.
Every industry has its own jargon, acronyms, initializations, and terminology that serve as shorthand to make communication more efficient among veteran members of that particular space.
Augmented reality (AR) – unlike virtual reality (VR) – is a complex technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite image.
Most people perceive AR in gaming and entertainment terms (blame Pokémon Go and AR’s flashy cousin, VR)