While great customer reviews can boost sales, bad reviews can hurt them — those are obvious correlations.
A psychological phenomenon known as reciprocity is a powerful inclusion to the brand marketing toolkit.
Welcome to the age of brand ubiquity, an era where everyone is hellbent on telling a story. About what? Doesn’t matter.
Our role as marketers is simple. Persuade customers to pay more, switch to our brand or purchase more frequently.
Behavioral science is currently one of the hottest topics in marketing.
When the founder of the beauty website Into the Gloss decided to create a new cosmetics line, she didn’t contact vendors or post ads to entice new buyers. Instead she created an Instagram account —@glossier— and waited for suggestions to flood in.