There’s a common perception that design, like other creative activities, is mostly driven by creative inspiration, that is the work of a genius with deep natural talents.
When we started helping product companies with user experience design in the year 2010, every design stand up would turn into an intense battle of color and gradient choices.
What was once perceived as someone who creates pretty pixels has shifted to the person who applies research, creates experiences, adds interactions, and joins leadership by having a voice for the companies users.
Most people find the Designer to be a rather friendly looking fellow. Usually cheerful, wearing his/her stylish poplin shirts, gently distracted by creative fantasies, mumbling fondly about Apple products and always up for a good doodling.
For the past year, word design or UX writing solidified itself as a legit part of digital design, namely UI and UX. The request for a clear and concise copy has always been out there.
When it comes to design, I think there are two main areas of interest that people, in general, like to mingle with and create heated debates around.