The constant chatter of Blockchain and it’s relevant keywords is bound to make one feel intimidated and overwhelmed.
Everyone has a different understanding of how something works. It could something as simple as baking a cake.
In The Inmates Are Running the Asylum (1998), Alan Cooper introduces the description of the so-called personas, an hypothetical archetype user that still serves us as a powerful and inspiring tool to design products and services.
One of the main driving force behind user experience and most of design as we know it today is design thinking.
Through years, we have converted all the data that allows us to understand the world around us into what we call a map.
“I had fifteen years of experience designing for web clients, she had one year, and yet some how [sic], we were in the same situation: we enjoyed the work, but were utterly confused and overwhelmed by the rapidly increasing complexity of it all. What the hell...