When both Hard Power and Soft Power are applied with synchronism by a brand in the marketplace, the stage is set for the utmost outcome: emotional bonding.
Storyboards are illustrations that represent shots that ultimately represent a story.
“Post-truth doesn’t mean the end of the truth. It’s actually the very opposite.
People are more empowered than ever to speak up on issues that matter to them, and the causes they care passionately about.
Staying symbolically relevant to people and culture is the new number one task brands need to master today to create future relevance.
I spend a fair amount of time curating articles for Darksquare. The goal is to create a resource library designers and creatives can go to and hopefully get inspiration, instruction and stay up to date on the latest trends in the design processes. I enjoy reading...