These devils not only apply to branding itself but also to those considering rebranding as these can be even more prevalent when tackling a rebrand.
The body is morphing into a product delivery platform.
I heard this recently at an industry event that reminded me of brand personality and the impact it can have on engaging audiences.
When Steve Jobs said he was “shameless about stealing great ideas,” he meant it in the Picasso context.
“Here’s my definition: A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over...
To maintain self-awareness, brand leaders must watch out for the following problems: