While great customer reviews can boost sales, bad reviews can hurt them — those are obvious correlations.
A psychological phenomenon known as reciprocity is a powerful inclusion to the brand marketing toolkit.
Americans didn’t have a whole lot of money to spend in the 1930s. Great Depression and all. Nevertheless, people weren’t without wants.
By using charts, graphs, tables, and other visual communication tools, you can better understand where to focus your attention and how to effectively engage consumers.
Our role as marketers is simple. Persuade customers to pay more, switch to our brand or purchase more frequently.
One thing’s for sure: you’re second-guessing about whether you want to buy anything from that site ever again, or even set your browser sails in that direction.