YOUR BRAND SHOULD BE A LITTLE CULTY… HERE’S WHY
CULT LEADERS ARE HIGHLY EFFECTIVE COMMUNICATORS
Obviously, avoid any shady or unethical practices that an actual cult leader might consider, but do take note of their communication skills. They use a few key tactics that you can easily take advantage of to build your following and brand loyalty.
REPETITION IS KEY
Just like a cult may have a mantra, so should your brand – or at least a set of truths about your brand that are easy to remember and repeated throughout your messaging.
TELL YOUR STORY
APPEAL TO THEIR HUMANITY
When telling your brand story, think like a cult leader… tap into your followers’ desire for belonging. You can do this by connecting your brand to a story – like how the founder’s personality and unique experiences shaped the formation of the brand.
You can give your brand a voice that people can relate to and want to learn more about.
HERD THEM ... FIGURATIVELY
BY USING FUNNELS
Start with something easily achievable – like asking for their email address in exchange for an ebook etc. From there, you can increase your ask more and more until they are using your product or service to the fullest potential. Just remember to respect their privacy and cease communication if they request it – you’re not an actual cult – be chill.
EMBODY THE HERO
AND CREATE THE VILLAIN
Foster an us vs. them mindset by villanizing any sub-par or unethical practices that your competition might engage in.
Remind your users that they are superior for choosing your product and create ways for them to connect with each other and with the brand to create a community.
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Our branding guidance includes plenty of culty advice and other ways to build your following.