Level Two Brand Refresh
4 to 8 months+ / $50k to $150K+
Your strategy is the first and most important step in your brand execution. It is a deep dive into the makeup of your company, your market, you loyalists and your stakeholders. Through a series of data collection tools, visual briefs, interviews, and panel discussions, a good branding agency will help you understand your brand’s strengths and weaknesses and provide guidance on how to establish key brand components such as your brand archetype, core value proposition, as well as tools to express these brand components through visuals and language.
In a level 2 engagement you will receive all of the strategy components described in level 1 and DarkSquare and their affiliates to help you and your team execute the implementation of your strategy. We work closely with your team and our network of designers, developers, videographers, and specialists to help you carry your messaging and brand across every outlet your customers interact with you in. We also have legal experts to help you navigate intellectual property considerations associated with a rebrand, such as trademark and copyright law and application.