STRONG BRANDS HAVE SIX KEY COMPONENTS

Make sure your brand addresses these six key components in order to project strength and credibility. Give us a call if you’d like our brand manager to assess your site and how you can better showcase these elements.

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1. IDENTITY

WHO ARE YOU?

The look and feel of your brand; logo, brand colors, and website. What do people think of when they think of your brand?

2. VALUES

PURPOSE…MISSION…

All are different, but they work together to tell the whole story of your brand. How are your purpose, mission, and values working together?

3. MESSAGING

THE VOICE OF YOUR BRAND

Your voice connects with your customers to deliver a great experience. Extremely important that your messaging is consistent across all teams. Are all your teams communicating the same language to convey your brand’s message?

4. VOICE

SET YOUR TONE

The voice of your brand connects with your customers to deliver a great experience. It is extremely important that your messaging is consistent across all teams. Are all your teams communicating the same language to convey your brand’s message?

5. DIFFERENTIATORS

WHAT MAKES YOU DIFFERENT?

In order for your brand to be as strong as possible for long-term effectiveness, finding a differentiator is essential.

What do you have that your competition does not?
What do you have customers can’t get anywhere else?
What is your unique selling proposition?

6. EXPERIENCE

WHAT’S IT LIKE WORKING WITH YOU?

Customers that have a great experience with your brand are more likely to talk to their friends about your services and/or products. Connecting post sale helps build long term connections!

What are some of the ways your company builds a memorable experience with your customers?

Site visitors assess your brand’s credibility within minutes of viewing your homepage. Leave a strong impression.

You can use copy as well as visual elements to project the six key brand strengths mentioned above. We work with our clients to make sure that every touchpoint supports your brand identity and adds credibility to your name.

SUCCESS OR BUST

WITH A FREE ASSESSMENT OF YOUR BRAND'S STRENGTHS

If you would like a free assessment of your brand and how to strengthen those six key elements, drop us an email or call us. We’d love to hear from you!

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