Dialect
Naming and Branding the Future of Financial Trading
Dialect is an AI powered fintech SAAS product that understands natural language, answers questions clearly and immediately, and delivers simple and relevant financial data. DarkSquare worked closely with the company’s founders to name and brand their business. We helped them establish their brand archetype and develop the language to speak about their disruptive tech in a way that clearly communicated it’s value and how it will change trading.
What’s In a Name?
DarkSquare helped the company’s leadership find a name that reflected what the product does on a human level. It spoke to their brand tribe and the natural language component that is at the heart of what the application does without falling into the descriptive or generic.
We were able to help Dialect find and secure an appropriate domain name for their business website. Our legal partner worked closely with Dialect and the DarkSquare team to navigate the trademark landscape to ensure that the Dialect name trademark could be registered and defended.
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