Every strong brand starts with a clear vision and unified direction. Our “Square One – Brand Sync Workbook” is one of our most powerful tools, serving as the compass for brands to identify their core value and North Star.
Whether you’re a startup laying down your brand’s first steps, a seasoned company gearing up for a rebrand, or an entity simply wanting clarity around messaging, this workbook is for you.
Get the Workbook
This guide contains the 21 pivotal questions, necessary for synchronizing your leadership team around your brand’s core values and objectives. Download your PDF today and take the first step in harmonizing your brand strategy across all levels of your team.”
21 Essential Questions
These are the foundational questions that every company’s leadership team needs to answer and agree on. Tackling these questions as a team brings coherence and a shared vision. This is a powerful tool for aligning individual goals and turning them into company goals.
When everyone is in agreement about the purpose and processes of the company things just work better. Goals and how to reach them are clearer and closer. Previously concealed roadblocks and disagreements come to light and are more readily resolved.
Unified and Clear Voice
This workbook will make sure everyone is telling the same story and setting the right expectation when talking about your business and your brand. A unified voice is essential for creating a clear brand that holds a front of mind place with everyone who interacts with it.
I am a critic of creative firms and their approaches. I’ve seen quite a few and they often reflect great creativity but not so great connection to the business and real world. DarkSquare is an exception. The brand they created for us was very well done.
Chairman & CEO, Retired, Chevron Corporation