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Square One

Every strong brand starts with a clear vision and unified direction. Our “Square One – Brand Sync Workbook” is one of our most powerful tools, serving as the compass for brands to identify their core value and  North Star.

Whether you’re a startup laying down your brand’s first steps, a seasoned company gearing up for a rebrand, or an entity simply wanting clarity around messaging, this workbook is for you.


Get the Workbook

brand workbook

Get the Workbook

This guide contains the 21 pivotal questions, necessary for synchronizing your leadership team around your brand’s core values and objectives. Download your PDF today and take the first step in harmonizing your brand strategy across all levels of your team.”

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Exercise Benefits

21 Essential Questions

These are the foundational questions that every company’s leadership team needs to answer and agree on. Tackling these questions as a team brings coherence and a shared vision. This is a powerful tool for aligning individual goals and turning them into company goals.

Leadership Alignment

When everyone is in agreement about the purpose and processes of the company things just work better. Goals and how to reach them are clearer and closer. Previously concealed roadblocks and disagreements come to light and are more readily resolved.

Unified and Clear Voice

This workbook will make sure everyone is telling the same story and setting the right expectation when talking about your business and your brand. A unified voice is essential for creating a clear brand that holds a front of mind place with everyone who interacts with it.

Exercise Benefits

I am a critic of creative firms and their approaches. I’ve seen quite a few and they often reflect great creativity but not so great connection to the business and real world. DarkSquare is an exception. The brand they created for us was very well done.

John Watson, Basic Fund Board of Directors Member,
Chairman & CEO, Retired, Chevron Corporation

Dark Square took the time to thoroughly understand the concepts and vision for my brand, and present it in a high-end contemporary website that a wide audience could understand. As an artist and designer myself I have an extra critical eye, and DarkSquare surpassed my expectations.

Amy Karle, Artist and Futurist

We really appreciated DarkSquare’s efforts and guidance in helping us define our brand archetype. The outcome of InRule’s brand evolution initiative is a modern look and feel that reflects who we are and our vision for the future.

Rik Chomco, CEO of InRule Technologies

DarkSquare has helped us better understand who we are as a company and how to communicate the value we provide. They are an valuable partner to us in navigating how to talk about our offerings in the very technical and rapidly changing markets that we operate in.

Larry Katzman, CEO and President of Applied Information Technologies (AIS)

I can’t say enough about DarkSquare. I can’t imagine developing this brand and this site without them. From start to finish they were there with us every step of the way with new concepts we never would have thought of. They’re an invaluable resource and they’ve become important and closely involved members of our team.

Laureen Smith, Founder and Owner of CISO Street