Brand Strategy & Consulting
We take a synchronistic approach to understanding your brand, carefully designing key elements of your story around your organization’s values. Our method is both methodical and comprehensive, rooted in academic literature and informed by 20 years of experience. We are experts at understanding the soul of your brand and creating relationships between your brand and everyone who interacts with it.
Brand Strategy and Positioning
At the center of your brand is a value proposition. It may be a unique selling proposition or emotional selling point. It is this core value that is the heart of your brand and should inform every single aspect of it from your messaging to your product, partnerships, target customers and beyond. We help our clients identify this core value and work with them to find the best brand archetype to tell their brand story in a way that helps their audiences understand how they provide that value on an emotional level.
We call what we do “brand sync”. When done correctly, it helps audiences understand your business or organization on an emotional and functional level. It creates a familiar and approachable narrative that people will relate with and remember your business and what it stands for impacting your business in powerful ways.
Company and Product Naming
In their timeless book on branding, “The 22 Immutable Laws of Branding”, Al and Laura Reis state that in the long run a brand is nothing more than a name. It is for this reason, choosing your company or product name is the most important branding decision you will make. Finding a name that is unique, memorable, and relates to your brand’s core value is difficult enough. But considerations such as finding a memorable and relevant domain name and navigating existing trademarks make choosing the right name a creative, technical, and legally challenging process.
Our team of creatives work with our technical and legal partners to help you find the perfect name for your business or product that is not only meaningful and compelling but avoids the pitfalls of trademark infringement and unattainable domain names that can render a great name useless.
Your brand is more than your logo. It’s more than your color palette and typeface choices. Your brand is every touchpoint with your audience and how those touchpoints work together to tell a story and inextricably associate your brand with your core value. We help our customers express their brand through thoughtful messaging and beautiful design. This includes logo design, visual identity, copywriting, motion, and more. Our team of talented designers and writers are experts in their fields and understand how brand architecture informs visual storytelling to make your brand as visually stunning as it is meaningful.
TypeLaw is an AI-powered legal brief formatting tool that has already assisted in writing over 10,000 briefs. To better communicate the product’s true potential and its ability to enhance the speed and accuracy of attorney’s brief formatting, TypeLaw approached DarkSquare about developing a new brand identity for the tech company.
SupplyShift is a supply chain governance tool that empowers enterprise companies to better manage and monitor their network of suppliers, ensuring ethical business practices and compliance with government regulations. They needed a new website that accurately reflected their brand and conveyed the importance of the solutions they offer. DarkSquare collaborated with SupplyShift to create a new website that effectively communicates the truth about their business and provides a platform for future marketing efforts.
InRule needed to update their new brand across their website. There were close to 1,000 pages that needed design and they wanted to take full advantage of the rebrand to update their messaging, look, and structure of their website. Technical considerations, such as accessibility compliance, SEO performance, and device compatibility were essential to the project. After completing their brand strategy and rebrand work, DarkSquare was uniquely qualified to extend their knowledge of the new brand to craft a beautiful new website that addressed the many user journeys an enterprise company like InRule needed.
World-renowned bioartist and futurist Amy Karle’s work is shown in museums and galleries around the world and has been recognized by arts organizations, cultural groups, The Smithsonian, and The United Nations. DarkSquare helped Amy think through her website as an extension of her brand and carefully plan and organize it in a way that showcased both the depth and breadth of her work. DarkSquare helped Amy capture the aesthetic beauty of her work as well as the immersive narrative she creates with it.
NICE Satmetrix is the leading global provider of customer experience management software for companies who know that customer experience drives success. DarkSquare has worked with NICE Satmetrix over the past seven years to develop their brand, build and support their website, and promote their products and services through video production and marketing support.
SoulBeing is a telehealth directory and community of physicians and alternative wellness professionals. DarkSquare helped them more clearly message what they offer through clear language and visual design. We also built them a more intuitive online platform for their providers and their community members to connect with each other in meaningful and impactful ways.