Brand Strategy For Innovative Technology Companies That Deserve To Be Recognized
DarkSquare excels in transforming complex innovations of B2B technology companies into clear, engaging narratives. Our approach ensures that intricate tech concepts are presented in a way that’s both understandable and relevant to business audiences, emphasizing their practical value and industry significance.
Brand Sync
The most insightful brand strategy process for technologybusinesses to unify their entire enterprise around shared values, achieving business goals faster, and building awareness larger than ever before.
Brand Sync
The most insightful brand strategy process for technologybusinesses to unify their entire enterprise around shared values, achieving business goals faster, and building awareness larger than ever before.
Our Work
We are committed to the idea that design should be intentional and bring about the desired change. We focus on branding because of its overarching influence and importance to all aspects of a business. We are passionate about our academic and adaptive approach to design to serving innovative B2B technology businesses.
Our Offerings
Our Expertise and Experience
With over 20 years of expertise, DarkSquare delivers powerful branding, sophisticated web solutions, and impactful campaigns. We merge creativity with technology, always respecting the essence of your brand. At DarkSquare, we design, connect, and elevate.
Brand Strategy and Consulting
We take a synchronistic approach to understanding your brand. Our approach is methodical, comprehensive, and built on the academic literature and 20 years of experience. We are experts in understanding the soul of your brand, the products and people that make it up, and building relationships between your brand and everyone who interacts with it.
Web Design and Development
In addition to beautiful design and thoughtful copywriting, DarkSquare provides journey planning, information architecture planning, and production strategy services. Our team of creatives work hand-in-hand with our technicians and developers to ensure that every site seamlessly integrates the creative and technical needs of a professional, enterprise website.
Campaign Creative and Production
Whether spotlighting your brand or propelling a product, our designers, copywriters, and developers collaborate intimately with you and your team to amplify your brand. Respectful of the foundation you’ve laid, we aim to elevate, not overwrite. Explore an array of our digital, print, video, and event offerings and see how we help established brand grow.
Square One
Take the first step of your brand evolution with our “Square One – Brand Sync Workbook.” This essential guide features 21 pivotal questions we pose at the outset of every rebrand. Designed to synchronize your leadership team with shared brand values, goals, and a unified voice, it ensures everyone begins on the same strategic footing.
Even if you’re not currently partnering with us, we believe in empowering organizations through thoughtful brand strategy and process. That’s why we’re offering this workbook to any entity eager to crystallize their messaging and to build a community around their brand.
Our Clients
What Our Clients Are Saying
Branding Masterclass –
The Analytive Podcast
Our founder, Joseph Fioramonti, joins Tyler Brooks for a converesation about branding on the Analytive podcast. Joseph covers the broader context of what a brand is, why it’s important, and share techniques to gain clarity around your brand. Learn about DarkSquare’s process and the impact we’ve had for our client’s.
Articles & Artifacts
Simpro for Security
Simpro is a forward-thinking leader in job management software that has it all—job quoting, job scheduling, inventory tracking, invoicing, workflow management, and more. Their mission is to improve business efficiency, saving clients time and money. DarkSquare helped this industry pioneer create a campaign driven by the pursuit of order and control in field service management for the security industry, Simpro for Security.
Product Positioning with the Wisdom of the Team
InEight Schedule is at the forefront of project management software, offering advanced scheduling solutions that empower construction and project teams to achieve unprecedented levels of efficiency and accuracy. Recognizing the need to further elevate their product in a competitive market, InEight approached DarkSquare as a partner capable of not only understanding their complex product landscape but also of positioning and designing a campaign that stands above the competition.
Designing an AI-Powered Virtual Assistant
InRule utilized ChatGPT to create their own AI assistant for streamlining the deployment of automated decisions. This assistant allows users to create and modify schemas, workflows, and more through a simple chat. InRule recognized that the fastest way to express human thought is through language, and wanted to give their users the power to automate at the speed of thought. They utilized DarkSquare to create a character that would encapsulate these ideas and give this virtual assistant a personality of its own.
Designing Digital Experiences For AI Tools
With their new brand established, TypeLaw now needed their website redesigned to reflect the updated look and feel. DarkSquare provided a comprehensive website update that not only included the design but also ensured the optimization of accessibility compliance, SEO performance, and device compatibility. Since DarkSquare created the initial brand redesign, we were uniquely qualified to ensure the brand standards were correctly applied throughout the entire site.
Branding a Platform for Sharing Spaces in NYC
Swivospace is an innovative leader in the short-term NYC rental real estate marketplace, focused on the potential of underutilized spaces such as studios, restaurants, gyms, and vacant commercial properties. Their mission is to connect venue providers with individuals seeking spaces for events, revolutionizing the way people find and utilize rental spaces. DarkSquare helped this startup discover a brand identity and voice that would let them stand out among their competition.
Branding for AI
TypeLaw is an AI-powered legal brief formatting tool that has already assisted in writing over 10,000 briefs. To better communicate the product’s true potential and its ability to enhance the speed and accuracy of attorney’s brief formatting, TypeLaw approached DarkSquare about developing a new brand identity for the tech company.
Website Design for the Greater Good
SupplyShift is a supply chain governance tool that empowers enterprise companies to better manage and monitor their network of suppliers, ensuring ethical business practices and compliance with government regulations. They needed a new website that accurately reflected their brand and conveyed the importance of the solutions they offer. DarkSquare collaborated with SupplyShift to create a new website that effectively communicates the truth about their business and provides a platform for future marketing efforts.
Award Winning Packaging and Branding Design
Jim Bob’s Best is a rub and seasoning company based in Savannah, GA dedicated to delicious flavors and to helping organizations that work to preserve endangered species. DarkSquare helped them establish a fun and slightly irreverent brand voice and aesthetic. The packaging design gained the recognition of the District 4 Local American Advertising Federation with a 2023 Sliver American Advertising Award (ADDY Award).
While Jim Bob’s best is a little out of our lane of technology focused branding and design, our team enjoyed engaging in a playful design. Receiving recognition for our work outside of our traditional passion of tech was an honor.
Beautiful Web Design. Seamless Performance.
InRule needed to update their new brand across their website. There were close to 1,000 pages that needed design and they wanted to take full advantage of the rebrand to update their messaging, look, and structure of their website. Technical considerations, such as accessibility compliance, SEO performance, and device compatibility were essential to the project. After completing their brand strategy and rebrand work, DarkSquare was uniquely qualified to extend their knowledge of the new brand to craft a beautiful new website that addressed the many user journeys an enterprise company like InRule needed.
Enterprise Business to Business Branding
InRule has been a leader in the automated decisioning space space for over 20 years. With two recent acquisitions of supporting technology, InRule had outgrown their old brand and were in need of guidance establishing their brand archetype and the core value proposition at the heart of all the products and services that they now provide. DarkSquare was able to help them establish clear and compelling positioning and messaging as well as stunning visual design to help tell their story.
Event Presence that Captivates
Shelf is an industry leader in the knowledge automation solution space. They were attending this year’s Customer Contact Week (CCW) in Las Vegas and needed a presence and giveaways that attracted leads to their booth while speaking to their brand and the services that they provided. DarkSquare worked with them to create both in a way that tied all of these pieces together in a memorable and impactful way.
Branding a World Renowned Artist
World-renowned bioartist and futurist Amy Karle’s work is shown in museums and galleries around the world and has been recognized by arts organizations, cultural groups, The Smithsonian, and The United Nations. DarkSquare helped Amy think through her website as an extension of her brand and carefully plan and organize it in a way that showcased both the depth and breadth of her work. DarkSquare helped Amy capture the aesthetic beauty of her work as well as the immersive narrative she creates with it.
Branding the Voice of the Customer
NICE Satmetrix is the leading global provider of customer experience management software for companies who know that customer experience drives success. DarkSquare has worked with NICE Satmetrix over the past seven years to develop their brand, build and support their website, and promote their products and services through video production and marketing support.
Rebranding the Future of a Generation
The BASIC Fund is a privately-funded nonprofit providing partial-tuition scholarships to low-income families across the Bay Area. DarkSquare worked closely with their leadership and board to develop a brand as diverse and creative as the communities they serve.
Nice-Satmetrix Enlightment in Motion
NICE Satmetrix offers robust and complex business solutions for enterprise companies and organizations. We helped them write a script that succinctly explains the value of their product. Our illustrators and designers storyboarded the visuals, our music producers and voice talent composed the score, and finally, our animators brought it all together in a beautiful and memorable video.
Retro-Memorable, Video Ads
CenterCode is an innovator and leader in delta product testing. They needed an ad campaign to attract new customers and lead these prospects through their brand awareness funnel. DarkSquare was able to work with the CenterCode marketing team to create a series of ads that attract attention and leads to the deeper levels of brand awareness through carefully sequenced videos and readvertising strategy.
A Wellness Platform For a Wholistic Approach to Business
SoulBeing is a telehealth directory and community of physicians and alternative wellness professionals. DarkSquare helped them more clearly message what they offer through clear language and visual design. We also built them a more intuitive online platform for their providers and their community members to connect with each other in meaningful and impactful ways.
Videos That Make The Complex Simple
Businesses, banks, and governments around the world rely on the Accellion platform for complete visibility, security and control over the communication of IP, PII, PHI, and other sensitive content across email, file sharing, mobile, enterprise apps, web portals, SFTP, and automated inter-business workflows. DarkSquare has supported Accellion through brand consulting, web strategy, marketing support, video production and more. We recently helped them create a series of product explainer videos to showcase their complex and powerful tools.
Naming and Branding the Future of Financial Trading
Dialect is an AI powered fintech SAAS product that understands natural language, answers questions clearly and immediately, and delivers simple and relevant financial data. DarkSquare worked closely with the company’s founders to name and brand their business. We helped them establish their brand archetype and develop the language to speak about their disruptive tech in a way that clearly communicated it’s value and how it will change trading.
Animating a Cause with Celebrity Voice Over By Jim Nantz
The BASIC Fund has a clear vision to open the door to as many families in need as possible through private education. They partnered with DarkSquare to develop an animated explainer video that would alert more people to the cause and gain new donors to help children and families in The Bay Area. Famed sports announcer, Jim Nantz, lent his voice to the effort providing voice over services.
Branding For ioT Transportation Solutions
Lilee Systems is technology company, specializing in advanced communication and networking solutions for the transportation sector with a focus on ioT for rail and other transportation modes. Lilee Systems initially struggled to establish a strong brand presence in the competitive U.S. market and reached out to DarkSquaere to help them develop their visual identity and brand voice.
Art and Technology Meet At Design
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