Jim Bob’s Best
Award Winning Packaging and Design
Jim Bob’s Best is a rub and seasoning company based in Savannah, GA dedicated to delicious flavors and to helping organizations that work to preserve endangered species. DarkSquare helped them establish a fun and slightly irreverent brand voice and aesthetic. The packaging design gained the recognition of the District 4 Local American Advertising Federation with a 2023 Sliver American Advertising Award (ADDY Award).
While Jim Bob’s best is a little out of our lane of technology focused branding and design, our team enjoyed engaging in a playful design. Receiving recognition for our work outside of our traditional passion of tech was an honor.
Out of our Lane and Passing the Competition
We worked closely with Jim Bob’s Best chef and spice master to capture his personality and match his brand with the right archetype to carry the company’s flavor across their website, packaging, messaging, and design. It was important to develop a style for all product packaging that was unique, but also similar enough despite the dramatic differences, so the brand would remain unmistakable.
Committed to our Process
While Jim Bob’s Best is different than our typical client, we remained committed to our process in part to test it, and in part because we know that it works. Winning an industry award with the work produced is encouraging evidence to us regarding our process and we are proud to have gained the recognition. Special thanks to Jim Bob’s Best for working with us on a project in a genre more suited for a contest like the AAF Addy Awards and thank you to the AAF for the recognition.
DarkSquare helped us understand our brand and developed design that is eye-catching, fun, and meaningful. Their help went far beyond just design, they are an invaluable business partner as much as they are a design firm.
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