Simpro for Security
Creating A Campaign That Commands Attention
Simpro is a forward-thinking leader in job management software that has it all—job quoting, job scheduling, inventory tracking, invoicing, workflow management, and more. Their mission is to improve business efficiency, saving clients time and money. DarkSquare helped this industry pioneer create a campaign driven by the pursuit of order and control in field service management for the security industry, Simpro for Security.
Developing A Comprehensive Strategy
To create a successful campaign for Simpro, DarkSquare designed print and digital ads, website, social media, and video content. Eye-catching print materials such as ads and infographics were developed for local outreach. Targeted digital ads on social media enable Simpro to reach a wider audience. A landing page was designed to serve as a central hub, offering product details and customer testimonials.
Putting Plans In Motion
Additionally, a dynamic video that demonstrates how Simpro works in real-life situations helps the company connect with potential customers. This unified approach ensures a consistent message across all platforms, maximizing reach and effectiveness.
Dark Square’s comprehensive approach to creating our security campaign was outstanding. They gathered surveys from cross-functional stakeholders and combined it with their own research, to present archetypes and recommended messaging and creative direction. Their expertise and innovative methods have made them an invaluable partner in achieving our campaign goals and have garnered praise from across our organization.
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