Basic Fund
Animating a Cause with Celebrity Voice Over By Jim Nantz
The BASIC Fund has a clear vision to open the door to as many families in need as possible through private education. They partnered with DarkSquare to develop an animated explainer video that would alert more people to the cause and gain new donors to help children and families in The Bay Area. Famed sports announcer, Jim Nantz, lent his voice to the effort providing voice over services.
Script, Story Board, Voice Over, Animate
DarkSquare worked closely with Basic Fund’s CEO and board members to carefully craft a video script and story board that would tell their story and make a compelling case for the need and the solution that The Basic Fund provides. We coordinated with Mr. Nantz and his team to develop the script and capture his professional voice over for the video. Our illustrators fleshed out the story board and our animators brought it to life in a two and a half animated story about a typical Basic Fund beneficiary and their success.
I am often a critic of creative firms and their approaches. I’ve seen quite a few and they often reflect great creativity but not so great connection to the business and real world. DarkSquare is an exception. The brand they created for us was very well done.
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