SWIVO Space
Branding a Platform For Sharing Spaces in NYC
SWIVO Space is an innovative leader in the short-term NYC rental real estate marketplace, focused on the potential of underutilized spaces such as studios, restaurants, gyms, and vacant commercial properties. Their mission is to connect venue providers with individuals seeking spaces for events, revolutionizing the way people find and utilize rental spaces. DarkSquare helped this startup develop a brand identity and voice that would let them stand out among their competition in a unique town with unique needs– New York NY.
Helping a Startup Establish Their Space
DarkSquare met with SWIVO Space’s founders to go through our thorough 3-stage, brand-sync process, to discover the brand archetype that best fit their new company. This intensive process involved in-depth consultations, market research, and a thorough understanding of SWIVO Space’s vision. The discoveries in they process helped the SWIVO team understand and navigate their market and competition. It informed their platform development and build a more intuitive solution for space sharers in the greater NYC area.
Empowering a Successful Launch
By working closely with both the SWIVO Space team and their development partner, DarkSquare was able to help them build a successful SWIVO platform that meets the complicated functional needs of users as well as the more competitive aesthetic needs of the market. DarkSquare’s branding efforts helped the platform launch with a competitive edge in the NYC rental real estate marketplace.
DarkSquare helped us imagine what our brand could be and walked us through a process to realize its full potential. Their understanding of the brand’s position opportunities and how the brand should inform the user experience of the product was a tremendous help as we built our business. We really benefited from their applied theory approach and experience.
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