InEight Schedule

Product Positioning with the Wisdom of the Team

InEight Schedule is at the forefront of project management software, offering advanced scheduling solutions that empower construction and project teams to achieve unprecedented levels of efficiency and accuracy. Recognizing the need to further elevate their product in a competitive market, InEight approached DarkSquare as a partner capable of not only understanding their complex product landscape but also of positioning and designing a campaign that stands above the competition.

DarkSquare’s approach to the InEight Schedule project was to turn the challenge of aligning diverse stakeholder perspectives into a streamlined process of strategic consensus. Utilizing our proprietary tools, including sophisticated surveys and mood board techniques, we introduced a method of capturing and integrating a wide range of inputs efficiently. Our unique process includes the use of personality profile rubrics to better understand and navigate the complex landscape of stakeholder preferences and expectations. This method allowed us to quickly identify common ground and actionable insights, ensuring a design outcome that was not only visually compelling but also a true reflection of collective vision and project objectives. Through this refined process, stakeholder collaboration became a powerful asset, driving the project toward a successful and unified design solution.

The culmination of our efforts was a clearly defined product position and a visually stunning design that encapsulated the essence of InEight Schedule. The new positioning strategy distinguished InEight Schedule in the marketplace, highlighting its unique capabilities in project management through real-time collaboration, AI-driven insights, and unparalleled adaptability. The design elements we introduced were not just aesthetically pleasing but also functionally tailored to enhance user engagement and understanding. The feedback from InEight’s team has been overwhelmingly positive, with many citing the clarity and confidence the new design will instill in users. Through this partnership, DarkSquare has helped InEight Schedule not only solidify its market position but also set a new standard for how project management software is perceived and interacted with.