–InRule

Beautiful Web Design.
Seamless Performance.

InRule needed to update their new brand across their website. There were close to 1,000 pages that needed design and they wanted to take full advantage of the rebrand to update their messaging, look, and structure of their website. Technical considerations, such as accessibility compliance, SEO performance, and device compatibility were essential to the project. After completing their brand strategy and rebrand work, DarkSquare was uniquely qualified to extend their knowledge of the new brand to craft a beautiful new website that addressed the many user journeys an enterprise company like InRule needed.

InRule Website Mockup

Technical Expertise and Impeccable Design

DarkSquare completed a comprehensive audit of the existing site and worked closely with our search engine optimization partner to complete a list of content and page creation recommendations. We collaborated with InRule’s copywriting team to update messaging around the new brand positioning for all the SEO identified key pages. Key page wire frames, designs, and sitemaps were reviewed with the project stakeholders and built to spec. CRM and other marketing integrations were implemented and rigorously tested for performance. After each page design and content was approved, the page was sent to our quality control team for testing, optimization, and compliance verification.

InRule Websiite

Form, Function, and Flawless Results

DarkSquare collaborated closely with the InRule team to build a site that is both beautiful and seamless in its functionality. Its new navigation structure and sitemap accommodates users by solution, industry, and role ensuring that every visitor can quickly find the information they need to engage with InRule. The website has a professional level of design that is expected for an enterprise company serving international brands around the world.

Renee Wagner
“The DarkSquare team took our aging, massive site and upgraded it to a stunning new site with careful consideration of modern-day requirements, including UX, SEO, and accessibility. Our new site makes it easy for visitors to find what they’re looking for, and we’re already seeing an increase in site visit duration and pages viewed per session.”
Renee Wagner VP of Global Marketing, InRule Technology
Navigation Mockup
Navigation Mockup
Navigation Mockup
Navigation Mockup

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