Rebranding For Cutting Edge Transportation Technology Solutions
Timeless Brand Identtity DesignDarkSquare’s branding for Lilee Systems skillfully merges the robust dynamism of the transportation industry with the refined elegance characteristic of tech firms. This approach perfectly captures Lilee’s dual proficiency in transportation technology and software innovation. The outcome has been significant, yielding enduring brand recognition through a timeless and impactful logo and identity. Established in 2015, this branding continues to effectively serve Lilee Systems and is poised to do so for the foreseeable future.
Complex Technologies, Concise DesignSed felis lacus, consectetur eget congue quis, molestie sed purus. Curabitur arcu mauris, lobortis vitae sodales ac, volutpat et turpis. Praesent congue tristique eros, at vehicula urna semper nec. Mauris a ultricies est. Donec id porta odio, ut volutpat felis. Phasellus varius ultrices massa, quis sollicitudin ipsum auctor at. Morbi et est condimentum, dictum purus sit amet, egestas mauris. Maecenas a augue semper nulla sollicitudin aliquam sit amet a velit. Maecenas nec elit non nisl pellentesque eleifend nec ultricies orci.
Style Guide Samples
“DarkSquare has created a new brand and logo
that are bold and stylish, and that recognizes the
two company founders in a creative and meaningful way”
–Luc Ceumppens Vice President of Marketing, Lilee Systems
Articles & Artifacts
InEight Schedule is at the forefront of project management software, offering advanced scheduling solutions that empower construction and project teams to achieve unprecedented levels of efficiency and accuracy. Recognizing the need to further elevate their product in a competitive market, InEight approached DarkSquare as a partner capable of not only understanding their complex product landscape but also of positioning and designing a campaign that stands above the competition.
InRule utilized ChatGPT to create their own AI assistant for streamlining the deployment of automated decisions. This assistant allows users to create and modify schemas, workflows, and more through a simple chat. InRule recognized that the fastest way to express human thought is through language, and wanted to give their users the power to automate at the speed of thought. They utilized DarkSquare to create a character that would encapsulate these ideas and give this virtual assistant a personality of its own.
With their new brand established, TypeLaw now needed their website redesigned to reflect the updated look and feel. DarkSquare provided a comprehensive website update that not only included the design but also ensured the optimization of accessibility compliance, SEO performance, and device compatibility. Since DarkSquare created the initial brand redesign, we were uniquely qualified to ensure the brand standards were correctly applied throughout the entire site.
Swivospace is an innovative leader in the short-term NYC rental real estate marketplace, focused on the potential of underutilized spaces such as studios, restaurants, gyms, and vacant commercial properties. Their mission is to connect venue providers with individuals seeking spaces for events, revolutionizing the way people find and utilize rental spaces. DarkSquare helped this startup discover a brand identity and voice that would let them stand out among their competition.
TypeLaw is an AI-powered legal brief formatting tool that has already assisted in writing over 10,000 briefs. To better communicate the product’s true potential and its ability to enhance the speed and accuracy of attorney’s brief formatting, TypeLaw approached DarkSquare about developing a new brand identity for the tech company.
SupplyShift is a supply chain governance tool that empowers enterprise companies to better manage and monitor their network of suppliers, ensuring ethical business practices and compliance with government regulations. They needed a new website that accurately reflected their brand and conveyed the importance of the solutions they offer. DarkSquare collaborated with SupplyShift to create a new website that effectively communicates the truth about their business and provides a platform for future marketing efforts.
Jim Bob’s Best is a rub and seasoning company based in Savannah, GA dedicated to delicious flavors and to helping organizations that work to preserve endangered species. DarkSquare helped them establish a fun and slightly irreverent brand voice and aesthetic. The packaging design gained the recognition of the District 4 Local American Advertising Federation with a 2023 Sliver American Advertising Award (ADDY Award).
While Jim Bob’s best is a little out of our lane of technology focused branding and design, our team enjoyed engaging in a playful design. Receiving recognition for our work outside of our traditional passion of tech was an honor.
InRule needed to update their new brand across their website. There were close to 1,000 pages that needed design and they wanted to take full advantage of the rebrand to update their messaging, look, and structure of their website. Technical considerations, such as accessibility compliance, SEO performance, and device compatibility were essential to the project. After completing their brand strategy and rebrand work, DarkSquare was uniquely qualified to extend their knowledge of the new brand to craft a beautiful new website that addressed the many user journeys an enterprise company like InRule needed.
InRule has been a leader in the automated decisioning space space for over 20 years. With two recent acquisitions of supporting technology, InRule had outgrown their old brand and were in need of guidance establishing their brand archetype and the core value proposition at the heart of all the products and services that they now provide. DarkSquare was able to help them establish clear and compelling positioning and messaging as well as stunning visual design to help tell their story.
Shelf is an industry leader in the knowledge automation solution space. They were attending this year’s Customer Contact Week (CCW) in Las Vegas and needed a presence and giveaways that attracted leads to their booth while speaking to their brand and the services that they provided. DarkSquare worked with them to create both in a way that tied all of these pieces together in a memorable and impactful way.
World-renowned bioartist and futurist Amy Karle’s work is shown in museums and galleries around the world and has been recognized by arts organizations, cultural groups, The Smithsonian, and The United Nations. DarkSquare helped Amy think through her website as an extension of her brand and carefully plan and organize it in a way that showcased both the depth and breadth of her work. DarkSquare helped Amy capture the aesthetic beauty of her work as well as the immersive narrative she creates with it.
NICE Satmetrix is the leading global provider of customer experience management software for companies who know that customer experience drives success. DarkSquare has worked with NICE Satmetrix over the past seven years to develop their brand, build and support their website, and promote their products and services through video production and marketing support.
The BASIC Fund is a privately-funded nonprofit providing partial-tuition scholarships to low-income families across the Bay Area. DarkSquare worked closely with their leadership and board to develop a brand as diverse and creative as the communities they serve.
NICE Satmetrix offers robust and complex business solutions for enterprise companies and organizations. We helped them write a script that succinctly explains the value of their product. Our illustrators and designers storyboarded the visuals, our music producers and voice talent composed the score, and finally, our animators brought it all together in a beautiful and memorable video.
CenterCode is an innovator and leader in delta product testing. They needed an ad campaign to attract new customers and lead these prospects through their brand awareness funnel. DarkSquare was able to work with the CenterCode marketing team to create a series of ads that attract attention and leads to the deeper levels of brand awareness through carefully sequenced videos and readvertising strategy.
SoulBeing is a telehealth directory and community of physicians and alternative wellness professionals. DarkSquare helped them more clearly message what they offer through clear language and visual design. We also built them a more intuitive online platform for their providers and their community members to connect with each other in meaningful and impactful ways.
Businesses, banks, and governments around the world rely on the Accellion platform for complete visibility, security and control over the communication of IP, PII, PHI, and other sensitive content across email, file sharing, mobile, enterprise apps, web portals, SFTP, and automated inter-business workflows. DarkSquare has supported Accellion through brand consulting, web strategy, marketing support, video production and more. We recently helped them create a series of product explainer videos to showcase their complex and powerful tools.
Dialect is an AI powered fintech SAAS product that understands natural language, answers questions clearly and immediately, and delivers simple and relevant financial data. DarkSquare worked closely with the company’s founders to name and brand their business. We helped them establish their brand archetype and develop the language to speak about their disruptive tech in a way that clearly communicated it’s value and how it will change trading.
The BASIC Fund has a clear vision to open the door to as many families in need as possible through private education. They partnered with DarkSquare to develop an animated explainer video that would alert more people to the cause and gain new donors to help children and families in The Bay Area. Famed sports announcer, Jim Nantz, lent his voice to the effort providing voice over services.