Web Design
Your website is a critical extension of your brand, often serving as the first and most frequent touchpoint for customers, employees, partners, investors, and more. Beyond a visually striking design and articulate copywriting, an impactful site requires meticulous user journey mapping, robust information architecture, and seamless adaptability across both desktop and mobile platforms. Modern websites also necessitate adept search engine optimization (SEO) and compliance with security standards, international privacy laws, and accessibility guidelines.
Our team of creatives collaborates closely with our technicians and developers, ensuring each site seamlessly integrates the artistic and technical specifications essential for a top-tier enterprise website. The list below highlights a few of the comprehensive web and digital solutions we offer.
Capabilities
- Website Design and Development
- Landing Page Campaigns
- Micro Site/ Event Sites
- Product Sites
- App Design and Development
- User Journey Strategy
- Social Media Design Support
- WordPress Development
- UI/ UX Design and Development
- Mobile App Development
- Information Architecture Planning
- Security and SEO Advising and Implimentation
Our Process
Brand Analysis & Digital Strategy
Before we dive into design, we assess your brand narrative and identify its core elements. This allows us to formulate a digital strategy that will resonate with your target audience and align with your brand’s objectives.
User Experience Planning
The foundation of any effective website is a strong UX. We map out intuitive user journeys and prioritize seamless navigation, ensuring visitors can easily find what they’re looking for.
Aesthetic Design
With a UX blueprint in hand, our creative team crafts a visual design that harmonizes with your brand. This stage brings together compelling aesthetics and functional layouts, creating an engaging digital environment.
Technical Development
Our technical team ensures that the design comes to life flawlessly on both desktop and mobile platforms. This stage focuses on responsive design, ensuring every user enjoys a smooth and consistent experience.
Optimization and Integration
In a world rife with acronyms like SEO, we demystify and integrate. We optimize your site for search engines, ensuring it’s discoverable. Additionally, we ensure your site meets security standards, international privacy laws, and accessibility guidelines.
Testing, Launch, & Monitoring
Before going live, we rigorously test the site across different devices and browsers. Once we’re confident in its performance and user experience, we unveil your website, marking the beginning of its digital journey.
Web Work
Branding for AI
TypeLaw is an AI-powered legal brief formatting tool that has already assisted in writing over 10,000 briefs. To better communicate the product’s true potential and its ability to enhance the speed and accuracy of attorney’s brief formatting, TypeLaw approached DarkSquare about developing a new brand identity for the tech company.
Website Design for the Greater Good
SupplyShift is a supply chain governance tool that empowers enterprise companies to better manage and monitor their network of suppliers, ensuring ethical business practices and compliance with government regulations. They needed a new website that accurately reflected their brand and conveyed the importance of the solutions they offer. DarkSquare collaborated with SupplyShift to create a new website that effectively communicates the truth about their business and provides a platform for future marketing efforts.
Beautiful Web Design. Seamless Performance.
InRule needed to update their new brand across their website. There were close to 1,000 pages that needed design and they wanted to take full advantage of the rebrand to update their messaging, look, and structure of their website. Technical considerations, such as accessibility compliance, SEO performance, and device compatibility were essential to the project. After completing their brand strategy and rebrand work, DarkSquare was uniquely qualified to extend their knowledge of the new brand to craft a beautiful new website that addressed the many user journeys an enterprise company like InRule needed.
Branding a World Renowned Artist
World-renowned bioartist and futurist Amy Karle’s work is shown in museums and galleries around the world and has been recognized by arts organizations, cultural groups, The Smithsonian, and The United Nations. DarkSquare helped Amy think through her website as an extension of her brand and carefully plan and organize it in a way that showcased both the depth and breadth of her work. DarkSquare helped Amy capture the aesthetic beauty of her work as well as the immersive narrative she creates with it.
Branding the Voice of the Customer
NICE Satmetrix is the leading global provider of customer experience management software for companies who know that customer experience drives success. DarkSquare has worked with NICE Satmetrix over the past seven years to develop their brand, build and support their website, and promote their products and services through video production and marketing support.
A Wellness Platform For a Wholistic Approach to Business
SoulBeing is a telehealth directory and community of physicians and alternative wellness professionals. DarkSquare helped them more clearly message what they offer through clear language and visual design. We also built them a more intuitive online platform for their providers and their community members to connect with each other in meaningful and impactful ways.