Branding The Voice of the Customer
NICE Satmetrix is the leading global provider of customer experience management software for companies who know that customer experience drives success. DarkSquare has worked with NICE Satmetrix over the past seven years to develop their brand, build and support their website, and promote their products and services through video production and marketing support.
We Listened. We Designed. We Developed.
NICE Satmetrix is an industry leader in customer experience software, but needed a development partner to help them build a website that provided the seamless user experience that they help their clients achieve.
Our team of experienced developers worked with our designers and the leadership at NICE Satmetrix to make their ideas a functioning reality. We helped them navigate the security, privacy, and regulatory challenges associated with an enterprise-level website. NICE Satmetrix’s expertise in voice of the customer software and history of innovation in the customer experience industry has been and continues to be an ongoing education in delighting customers. We always learn a great deal from the team at NICE Satmetrix every time we have the opportunity to work with them.
The NICE Satmetrix website has over 400 pages that had to be addressed for technical and design requirements. Lead capture, resource gating and management, landing page campaigns, user tracking, are just some of the services the DarkSquare’s technical team assisted with the development of the site and continues to support through monitoring and management in an ongoing capacity.
World-renowned bioartist and futurist Amy Karle’s work is shown in museums and galleries around the world and has been recognized by arts organizations, cultural groups, The Smithsonian, and The United Nations. DarkSquare helped Amy think through her website as an extension of her brand and carefully plan and organize it in a way that showcased both the depth and breadth of her work. DarkSquare helped Amy capture the aesthetic beauty of her work as well as the immersive narrative she creates with it.
The BASIC Fund is a privately-funded nonprofit providing partial-tuition scholarships to low-income families across the Bay Area. DarkSquare worked closely with their leadership and board to develop a brand as diverse and creative as the communities they serve.
The way we dress can impact our daily emotions, confidence levels, how we are perceived by others, and even our professional success. Brands are not any different. Professional fashion designer, Merline Labissiere, joins our CEO, Joseph Fioramonti, on his podcast, to discuss how brands can use fashion to build moral in a team and represent the values of a brand to the broader public.
NICE Satmetrix offers robust and complex business solutions for enterprise companies and organizations. We helped them write a script that succinctly explains the value of their product. Our illustrators and designers storyboarded the visuals, our music producers and voice talent composed the score, and finally, our animators brought it all together in a beautiful and memorable video.
SoulBeing is a telehealth directory and community of physicians and alternative wellness professionals. DarkSquare helped them more clearly message what they offer through clear language and visual design. We also built them a more intuitive online platform for their providers and their community members to connect with each other in meaningful and impactful ways.
Businesses, banks, and governments around the world rely on the Accellion platform for complete visibility, security and control over the communication of IP, PII, PHI, and other sensitive content across email, file sharing, mobile, enterprise apps, web portals, SFTP, and automated inter-business workflows. DarkSquare has supported Accellion through brand consulting, web strategy, marketing support, video production and more. We recently helped them create a series of product explainer videos to showcase their complex and powerful tools.
Dialect is an AI powered fintech SAAS product that understands natural language, answers questions clearly and immediately, and delivers simple and relevant financial data. DarkSquare worked closely with the company’s founders to name and brand their business. We helped them establish their brand archetype and develop the language to speak about their disruptive tech in a way that clearly communicated it’s value and how it will change trading.
The BASIC Fund has a clear vision to open the door to as many families in need as possible through private education. They partnered with DarkSquare to develop an animated explainer video that would alert more people to the cause and gain new donors to help children and families in The Bay Area. Famed sports announcer, Jim Nantz, lent his voice to the effort providing voice over services.