Sooner or later the time comes when brand change is...
Not only do smaller stores have to compete with retail giants such as Walmart, but people have the option to shop online for almost anything you can imagine.
Over the years, I’ve noticed many people take brand design for granted.
2018 saw just as many brand victories as brand fails.
Because everything sits downstream from culture: entertainment, politics, art and communication, brands need to take note, so they can take advantage of the prevailing zeitgeist.
Last year, many of our Branding Strategy Insider authors offered their perspectives on one of the most difficult brand strategies to pull off successfully: The rebrand.