They’re so invested in the company, that is, that they feel and act like owners, something that can’t be said of the layers of staff and professional managers at large incumbents.
There are three kinds of stories that you can—and should—incorporate in any conversation or presentation intended to move people to action.
A Nordstrom customer in the mid-1970s walked into the Fairbanks, Alaska, store and asked to ‘return’ two worn snow tires.
In the business world, a vacuum between the user, the business and the technology has opened up and design has a chance to step up to the plate and take ownership of a new way of doing business.
Persuasion is not the most fashionable of brand P-words right now – that honor goes to Purpose.
Identity guidelines and graphics standards manuals are documents used to define a brand.