The pendulum is swinging away from clean, Modern Aesthetics toward curvy, retro designs
That day, we were having a discussion following a specific feedback given to us. “This is not exactly what he said,” one colleague said to another. I agreed.
The assertion “a typeface is a tool” is a typical justification for making new typefaces. It’s convenient, reassuring and sounds practical. It’s also false.
Geometric typefaces are still a big hit these days and far more like a temporary trend.
Who wants to create user interfaces, mobile apps and websites which just frustrate and overwhelm people? Nobody, that’s who.
In 1999, Sun Mycrosystems’ then-CEO Scott McNealy infamously declared, “You have zero privacy anyway. Get over it.”