Forward Thinking Solutions for Our Digital Future

NICE’s expansive family of brands is a testament to their innovation and commitment to forward thinking approach to technology. It’s also a unique challenge to speak cohesively about the very wide range of technological solutions they offer in a way that is cohesive around their brand and in a way that all of the different parts support each other rather than undermine each other. That’s where DarkSquare is brought in and where we help strategize and support NICE in their brand approach. We’ve assisted with product naming, positioning, messaging, aesthetic development, and technical support across many parts of their wide range or products and services. 


  • Brand Strategy
  • Product Naming
  • Messaging
  • Copywriting
  • Logo Design
  • Creative Direction
  • Event Design Support
  • Print Design
  • Web Design and Development
  • Social Media Design
  • Brand Coaching
  • Presentation Design

“DarkSquare’s work with NICE has delivered both strategic and tactical value to our company. In the context of a significant redesign of our online presence intended to bolster our ability to serve a shifting market, DarkSquare has guided us to thoughtful consideration of our brand elements and voice. They’ve helped us shape our brand in every way from our big picture to our particular details.”

Whitney Wood

Director of Marketing, NICE Satmetrix

Recent Client Collaborations



Cyber Security For The Enterprises Responsible For Everyone’s Data


Applied Information Sciences

Abstract And Complex Offerings Made Real



A Complex Family of Brands Centered Around A Singular And Simple Truth

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