These devils not only apply to branding itself but also to those considering rebranding as these can be even more prevalent when tackling a rebrand.
Typesetting is the most important part of typography,
It started off as an honest problem with a brilliant solution.
Over the years, I have collected a lot of bookmarks across different browsers and apps
When you work with clients, more often than not, their high expectations at the beginning of the project don’t match the reality of the final product.
It’s 1995, and you open your word processor. The first thing you need to set before you start is the font. The pressure is on.