Color is a core building block of any design system, and it has proven to be one of the most challenging design problems we’ve tackled.
At a time when design trends and tastes seem to fluctuate with increasing speed, one image has remained remarkably persistent: the Apple logo.
Today we describe visual components of a logo which are vital for compelling visual perception and also show practical cases of applying psychology of color and shapes in design for branding.
White space design is a great way to grab a user’s attention, drive home a message and give an elegant user experience.
Calling myself a designer frequently results in the misunderstanding that my job is to make software products “look pretty”.
Colour influences everything from mood and behaviour to subconscious design decision-making.