InRule

Enterprise Branding

InRule has been a leader in the automated decisioning space for over 20 years. With two recent acquisitions of supporting technology, InRule had outgrown their old brand and were in need of guidance establishing their brand archetype and the core value proposition at the heart of all the products and services that they now provide. DarkSquare was able to help them establish clear and compelling positioning and messaging as well as stunning visual design to help tell their story.

DarkSquare completed our proprietary series of discovery workshops with InRule’s leadership and project stakeholders to get to the heart of what it is they offer on an emotional level. We were able to speak with and interview some of the leadership of their biggest national and international clients to gain insight into what they loved about InRule and what opportunities InRule might have to serve them better. Our process equipped us with a firm understanding of who InRule is in the mind of their customers. This enabled us to help InRule define their position in the market and speak directly to what their clients desire on a professional and emotional level. We helped them craft a brand that speaks to the values that make InRule a leader in digital automation, in a clear and compelling way.

Since the launch of their new brand, their new brand look has been hailed as “sleek,” “professional,” “memorable,” and “enterprise.” Their once siloed sub-brands are now unified under a new logo that speaks to the values of the company, their history, and the industries that they serve. With their new brand, they are making a new and lasting first impression that will service their business objectives for a very long time to come.